The Standard Hotel

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The Standard Hotel
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The Standard Hotel West Hollywood has 137 Rooms on 3 floors
Check-In: 4PM
Check-Out: 2PM

Editorial Review for The Standard – by Ginny Chien
The Scene
Andre Balazs, hotelier of Chateau Marmont fame, has turned a former retirement home into the grooviest place to crash on the Strip (Leonardo DiCaprio and Cameron Diaz are investors). Recognizing that cosmopolitan travelers don't always have wallets to match, Balazs keeps rates surprisingly cheap; rooms start at $99.

The Details
At once retro and cyberspacey, it's as if Carol Brady and Jane Jetson teamed up to design their dream hotel (think cobalt blue AstroTurf and upside-down signage). The reception-area DJ and "conversation pit"--a corner of the lobby that's carpeted from floor to ceiling in white shag and furnished with low-slung sectionals--make for a cool place to loiter. A mural of Joshua Tree National Park surrounds another lounge area. An almost-naked model-turned-performance artist lies in a glass display case behind the front desk, and swinging acrylic bubble chairs hang in the foyer.


Insider Tips
Know Before You Go
Keep in mind that rooms facing the Sunset Strip tend to get a little noisy on Friday and Saturday nights, thanks to the boulevard's hectic nightlife scene. But then most guests of The Standard are here to party anyway.

The Extras
Non-hotel guests from all over the city drop in for an affordable cut at Rudy's. It's just like your corner barbershop, if your corner barbershop had customers like Matt Dillon and offered tattoos.

Look Good
On the weekends, they require a 2-night minimum.

Excellent, from top to bottom!04/23/2008 Posted by handymom

I do a lot of business with the entertainment and fashion industries all over the LA area, and I became quite tired of the over-stimulated, over-priced, and stuffy hotels the LA area has to offer. My agent introduced me to The Standard, and I guarantee, I will stay nowhere else but there from now on. Perfectly located in the heart of West Hollywood, it was very convenient to amazing shopping, nightlife, and an easy commute to my clients. The rooms were chic and modern, and the bed was amazing. Above the comfort of my room, the absolute best asset to this hotel is the ambiance. Every employee, from the guy at the front desk to the always smiling housekeepers, made me feel SO incredibly comfortable. Even further, the restaurant and lounge were the perfect setting for evening drinks with my clients and friends. The team of bartender, server, and gracious host made me feel like I was being entertained in their own home, rather than a haughty hotspot. Highly recommend!!

Pretty Damn Fun04/23/2008 Posted by sj2000

I had the pleasure of staying at The Standard, Hollywood recently and found the experience on the whole to be pretty damn fun. The rooms are minimalist, true, but great for the price and location - this is one of the cheapest hotels I could find where I could still be on the strip and not stay at some skanky rent-rooms-by-the-hour kind of motel. I stayed in one of the rooms facing Sunset Blvd on the second floor and didn't have any trouble sleeping. I may have heard the occasional noise but nothing I would consider outrageous or above the ordinary. A muffled TV and light traffic honking outside- nothing you wouldn't hear living in a condo or an apartment building. I loved the lobby decor - the girl in the class tank at night was a great touch. I didn't really hang out at the club - I walked in and it looked alright but I was most impressed by the food they served in the diner and through room service. The menu was surprisingly excellent - and not outrageously priced either. The pool was fun during the day - it was a great place to people watch. I didn't have any trouble with the staff - I thought everyone was nice and helpful. Honestly, I think The Standard Hollywood is great for the price. It's not as nice as the Mondrian Hotel or Valadon Hotel but it's also a couple of hundred dollars cheaper.

Pros: Great Value & Location, Excellent Food & Atmosphere

Cons: Not a luxury hotel
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