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Santa Monica Pier |
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The
Santa Monica Pier is once again on the upswing as a recreational and
entertainment venue. Each Thursday night throughout the summer, its "Twilight
Dance Series" attracts over 10,000 people to concerts that feature popular
performers in every musical genre. Many companies and non-profit organizations
choose the Pier as a unique location for special events, and it continues to be
a location favored by still photographers and film crews, who choose to use the
Pier extensively as a backdrop for magazine layouts, movies, television shows,
commercials and videos. The finish line of famed Route 66, the Santa Monica Pier has a future that promises to be every bit as glowing as its past. Thanks to partnerships with corporate sponsors, seasonal public happenings and exciting plans for upgrading its facilities, the Santa Monica Pier is a must-see destination in Southern California. The Santa Monica Pier is open 365 days a year. Admission is free. Parking is available on both the Pier Deck and the Beachfront nearby. A variety of retail, food and entertainment outlets, as well as a police substation and a world class amusement park were constructed on the pier to enhance the overall experience for a crowd that has grown to 3 million visitors a year. |
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